Skip to main content

Free shipping on orders over $50 — Loveland's trusted CBD shop
B2B & wholesale pricing available

Back to blog
March 10, 2026Product Guide

Topicals vs Oils: Which CBD Format Is Right for You?

Two Popular Formats, Different Approaches

When people walk into The CBD Store, one of the most common questions we hear is: "Should I use a topical or an oil?" The answer depends on what you're looking for — because these two formats work differently and serve different purposes.

Let's break it down so you can make the right choice for your routine.

CBD Oils and Tinctures

CBD oils (also called tinctures) are liquid extracts that you take by placing drops under your tongue. You hold them there for 30-60 seconds before swallowing, which allows the CBD to absorb through the tissue under your tongue.

Why People Choose Oils

  • Flexible serving sizes — You can adjust the number of drops to find what works best for you.
  • Whole-body support — Because the CBD enters your system, oils provide general wellness support throughout your body.
  • Faster onset — Sublingual absorption is one of the faster delivery methods, with many people noticing effects within 15-30 minutes.
  • Variety of strengths — Oils come in a wide range of concentrations. GoodLeaf Nano CBD Drops, for example, offer water-soluble nano CBD for fast absorption — third-party tested and full-spectrum.

Best For

Daily wellness routines, general balance and calm, evening wind-down, morning focus. Oils are the most versatile CBD format and a great starting point for beginners.

CBD Topicals

CBD topicals include creams, balms, lotions, salves, and even bath bombs. You apply them directly to your skin, where the CBD interacts with receptors in the local area without entering your bloodstream.

Why People Choose Topicals

  • Targeted application — Apply exactly where you want it. Topicals are ideal for focusing on specific areas of your body.
  • Easy to use — Just rub it in like any other lotion or balm. No measuring, no taste.
  • Non-systemic — The CBD stays in the area where you apply it, which some people prefer.
  • Skin-nourishing — Many topicals include moisturizing ingredients alongside CBD. Colorado Fresh CBD Relief Balm combines nano-amplified CBD with natural botanicals for a soothing experience.

Best For

Post-workout recovery, targeted comfort after physical activity, daily skin care, self-care routines. Athletes and active people often gravitate toward topicals.

Can You Use Both?

Absolutely — and many of our customers do. A common combination is taking a CBD oil daily for overall wellness support while using a topical for targeted areas when needed. For example, you might take GoodLeaf Nano CBD Drops in the morning and apply a CBD balm after your evening workout.

There's no conflict between the two formats. They complement each other well.

Quick Comparison

FeatureCBD OilCBD Topical
ApplicationUnder the tongueApplied to skin
Onset15-30 minutes15-45 minutes
CoverageWhole bodyTargeted area
Best forDaily wellnessPost-activity comfort
CustomizableYes (adjust drops)Yes (adjust amount)

What We Recommend

If you're new to CBD, start with an oil — it's the most versatile format and gives you the most control over your serving size. Our GoodLeaf Nano CBD Drops are consistently our top recommendation for first-time users. They're Colorado-grown, full-spectrum, third-party tested, and available in multiple strengths.

If you're specifically looking for targeted, localized support after physical activity, go straight for a topical. And if you want the best of both worlds, try one of each.

Questions? Reach out or start a live chat — we're happy to help you find the right fit.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before starting any CBD regimen.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before starting any CBD regimen.